Frizz doesn’t stand a chance against the strong hold and curl-plumping properties of this silicone-free styling concentrate. Our water-resistant formula locks in definition and delivers multi-day hair that can withstand the elements. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants mean your hair will feel as good as it looks. So put your hands in the hair and keep those curls where we can see them – this is a Hold Up™!
WHO IS IT FOR?
Waves and Curls
How to use it
- Working in sections, rake a dollop of Hold Up™ through wet hair from roots to tips. The hold is deceptively strong, so if you’re new to this product, be conservative on your first application.
- To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair.
- Diffuse dry for best results.
Heads Up:Feel like playing it straight? Looser textures can apply a small amount of Hold Up™ to damp hair for a voluminous, frizz-free blowout.
INGREDIENTS
Aqua (Water), Aqueous Extracts of Cymbopogon citratus* (Lemongrass), Chondrus crispus** (Irish Moss), Equisetum arvense* (Horsetail), Urtica dioica* (Nettle) & Salix alba (White Willow) Bark**, Aloe Barbadensis Leaf Juice (and) Citric Acid*** (and) Sodium Benzoate (and) Potassium Sorbate***, Vegetable Glycerin***, Polyvinylpyrrolidone (PVP), Hydrolyzed Quinoa, Panthenol, Sodium Lactate, Phenoxyethanol (and) Caprylyl Glycol, Aveena sativa (Oat) Kernel Protein, Acacia Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Sodium Citrate, Citric Acid***, Essential Oils of Citrus aurantifolia (Lime), Mentha spicata (Spearmint), Vetiveria zizanoides (Vetiver) & Viola Odorata (Violet Leaf), *Certified Organic, ** Wildharvested, *** Natural Source.
