Formulated to really work on all curl types

We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.



Our Mission


Taking the effort out of curl care, making it easy for anyone to rock their natural texture.

And when we say anyone, we really mean anyone. No matter your curl pattern, gender, age, ethnicity, Hogwarts House, if you put pineapple on pizza or wear socks with sandals.


Hi! I'm Gaia 

I've been working in the curly hair industry for 7 years, developing award-winning products for people of all curl types.

I'm the brain behind our formulas and the face showing up in pyjamas on our social media platforms.


2 products

2 products