Reach one, teach one: No one knows everything nor do we have the time to try. We all have our passions and gain knowledge by pursuing them. Our passion is hair care. With that, it's our responsibility to share what we've learned with you so that you can increase your own knowledge base. This means that we won't simply list Sustainable Organic Red Palm oil as an ingredient in our Hot Sauce, we'll tell you why we put it in there. We won't just craft our edge brush (including it's bristles) from Bamboo. We'll tell you why we did. Let us make you a little smarter when it comes to this stuff - no need for you to reinvent the wheel! And then maybe this will free you up to spit some knowledge on us about your passions as well :)
Use ingredients that are good for you: We believe that you are what you eat. We also believe that what you put ON your body is just as important as what you put IN it. So, why should we take the time to put organic fruits and veggies in our diet while slathering our hair and scalp with ingredients that we can't pronounce? Each ingredient in our products is carefully chosen because it gets the job done AND is good for you. You don't have to worry about reading the ingredients label (although you should!) because you can trust that we have your back.
Respect the environment: This home is not just ours. We only get to take in it's awe it because of those that have come before us. This means that we have a responsibility to consider those that will come after us. Let's not be arrogant. Let's not be selfish. Instead, let's be grateful and honor those that left it in decent shape for us by doing our best to keep it that way for "future us" and our kids...and our grandkids... and their grandkids. C'mon man. *stepping off soapbox*