Flora is the Latin word for plant life. We create plant powered haircare products to nourish, hydrate, soothe and protect all curl types. We combine nature's most hydrating botanical ingredients such as Aloe, Honey, Rose water, Pro Vitamin B, Lavender, Calendula, Jasmine and Siberian Ginseng to create high quality recipes for textured hair. Through potent formulas, we believe that simple is the way to healthy curls. Say goodbye to complicated routines and labels, and hello to curl care that is designed to respond to the daily needs of your curls. Clean Curl Promise™ Much like the skin, we believe that what you put on your hair and scalp is important. Harsh, harmful and barrier-forming ingredients found in many conventional haircare products can disrupt the natural harmony and balance of our scalp, often preventing moisture and exacerbating dry hair and scalp issues. Flora & Curl is formulated to deliver amazing results without the use of harsh chemicals. We formulate using clean and potent, plant derived ingredients.